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The Impact of Generative Artificial Intelligence on New Product Development Processes: A Systematic Literature Review: (Abstract). In: 1st International R&D, Design and Innovation Conference Proceedings Book [Internet]. BAUDER Press; 2026 [cited 2026 Aug. 25]. pp. 112-3. (Proceedings). Available from: https://press.bauderpress.org.tr/index.php/bauderpress/catalog/book/1/chapter/21